One of the questions we get asked most often at Convince & Convert is how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing strategy. Instead, we […]
How to Create a Content Marketing Strategy in 7 Easy Steps Read More »
How are you celebrating the New Year? By catching up on these popular posts from our blog, I hope. Back by popular demand, these are the most popular posts of the year, voted by you, trusty visitors and readers. Big thank you to our contributors, including Jessica Gioglio, Kayla Matthews, Barry Feldman, and Shane Barker,
You’re in a battle for attention. Figuring out the best way to earn attention in a maelstrom of information and entertainment is the great marketing challenge of modern times. But the answer is obvious: relevancy. Relevancy is the killer app. Relevancy creates attention. Relevancy is the killer app. Relevancy creates attention. Click To Tweet I’ve
I’m new, and I want to learn more about YOU. Jay tasked me with the job of doubling our blog traffic. 😬 Considering how popular the blog already is, this is no easy task. But we don’t just want any traffic. We want quality traffic that turns into awesome clients and even better friends.
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December 27th, 2017 As we close each year here at Convince & Convert, I like to take a look at our most popular articles, posts, and podcasts over the preceding 12 months. It’s not 100 percent scientific because articles get traffic in multiple ways (search, social, email, etc), but looking at the top 10 from among
Our Top 10 2017 Social Media and Content Marketing Articles Read More »
November 14th, 2017 It started in a hotel lobby. Not the kind where there are cocktails and canapes. (After the show, it’s the afterparty—holla!) No, this one had Starbucks and notebooks and a problem. The problem was two-fold: First, a survey that many of YOU filled out earlier this year revealed that most people don’t
Why We Rebuilt Our Content Marketing Editorial Calendar Read More »
The irrepressible Michelle Joyce is my agent. She handles all of my events and speaking opportunities over on the JayBaer.com site. On her blog, she runs a Friday series where she interviews speakers that she represents. She interviewed me recently, and I thought I’d post it here as well, as the topics are relevant for
Are You Making the Most Common Marketing Mistake? Read More »
“Do people even read books any more? Why spend your time on it, when you could do more videos?” Right now, these are questions that are being asked of me, and by me, as I begin the long and involved process of creating my sixth book. And they aren’t ridiculous questions. Indeed, the business of
