Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you […]
Let’s play “Cookie Data’s Illegal”: Your move – Econsultancy Read More »
The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers have become accustomed to. Specifically, most marketers will find it very difficult if not impossible to reliably and consistently track users as they traverse the web, hampering their ability to target them. Or will they? If
With cookies under attack, the IAB calls for new tracking standards – Econsultancy Read More »
Ready or not, the cookie crackdown is in full effect. The cumulative effect of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection (ETP) on Firefox, and more granular third-party cookie blocking on Chrome are making measuring digital marketing activities increasingly difficult. That’s not to say that it’s the end of measurement, but things are
How to measure marketing in a world without cookie-tracking – Econsultancy Read More »
