Many in the marketing and advertising industry would no doubt argue that truly ingenious copy can only be thought up by a human. Really excellent copy is funny and attention-grabbing, or nuanced and empathetic, or plays subtly with our expectations and the meanings of words. Surely all of these things require a human touch? Unfortunately, […]
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy. She has the fascinating job of programming language generation frameworks that will produce copy authentic to a client’s brand voice. Econsultancy caught up with her to find out how her
A day in the life of… an AI language technician – Econsultancy Read More »
Make no mistake about it – your law firm is in one of the most competitive online marketing niches. Nationwide, law firms spend tens of millions of dollars on digital marketing each year (and the onslaught of spending doesn’t show any signs of drying up). But this doesn’t mean your law firm should shy away.
In amongst the sarcasm, there was actually a serious message. Agencies have a problem with positioning. Pick a few at random and you’ll struggle to identify much difference between them. Chances are that messaging will be inward looking (‘look, we’re brilliant’), broad-brush (‘we work with anyone’) and cliché-ridden (‘transparent’, ‘results-focused’ and ‘passionate’, to name just
Agency positioning – what does good look like? – Econsultancy Read More »
As the demands for digital marketing and online exposure grow, so does the need for content. But in pursuit of having enough content, brands often make the mistake of implementing cost-cutting strategies that skimp on quality. As a result, they end up hurting their brand image and compromising their ability to engage customers. Within the
How to Outsource Your Content Creation Without Sacrificing Quality Read More »
Link building isn’t something you try for a few months, put on autopilot, and forget about. There needs to be a consistent purpose in order to enjoy sustainable results. More specifically, scalability needs to become a primary focal point. Is Your Link Building Stale? When you first launch a link building strategy for your website,
Whether you know it or not, you’re a writer. If you don’t consider yourself a professional writer, think about all the content writing you do on a daily basis—writing social media messages, sending IMs to your coworkers, texting your friends, emailing your boss, and typing up things like memos, meeting agendas, notes, and action items.
3 Principles of Persuasion to Make Your Writing Better Read More »
Online marketing has increased the competitive pressure on law firms over the past two decades. Prospective clients now have access to more legal information than ever before, and your competitors are working harder than ever to make sure they attain more visibility than you do. Content marketing is one of the most reliable marketing strategies
As a store owner, you should not be doing e-commerce marketing tasks. These tasks, although vitally important to your business, should be passed off to capable individuals. First of all, you should be spending your valuable time on core business areas and not on operations. To grow and thrive, you need to work on your
7 E-commerce Marketing Tasks Every Store Owner Should Outsource Read More »
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy. At the time, when our then-editor Graham Charlton asked Malm what Phrasee’s plans were for the next few years, he
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy Read More »
