Getting your freelance writing career off the ground takes work. In the beginning, it’s easy to get discouraged by how saturated with writers the market seems to be and how difficult it is to get paid work — especially when you don’t have much experience. But don’t worry, I’ve put together some advice from a […]
How to Establish Yourself as a Reputable Freelance Writer Read More »
Effective copywriting is all about building trust with your audience, understanding their needs and then convincing them that your solution can alleviate their pain most efficiently. Before you can sell them anything, you need to build a strong foundation of trust. Once you have that relationship, it becomes much easier to sell someone. Think about
Copywriting Hacks: How to Build Trust With Your Audience Read More »
Considering that over 2 billion people log on to Facebook every month, it’s no wonder Facebook ads are such a big deal in the marketing world. No matter what products or services you’re marketing, you can’t afford to not be on Facebook. Because of Facebook’s wide user base and ad targeting capabilities, virtually any business
In 1991, Tim Berners-Lee (inventor of the World Wide Web) brought the first website to life in from a lab in the Swiss Alps. It didn’t take long for businesses and bloggers to crowd the Internet. Websites brought the need for indexing them, which brought Excite (1993), Yahoo (1994), and Google (1997). -And as these
UPDATED! One of our most popular in 2016, this post on SEO techniques has been updated to get you ready for a successful 2017! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page
As readers and target audiences, we’ve all experienced the horrible sense of disappointment when a piece of content that promised a delicious banquet ended up delivering a soggy nacho chip. Or the sense of betrayal when a landing page tricked us into downloading a crass brochure in Thought Leader’s clothes. Or the feeling of decompression
Managing expectations in content marketing: a pretty good guide Read More »
You’ve read the Insane Honesty slideshare. (If you haven’t, here it is:) Now here are the examples. Six fantastic examples of Insane Honesty – some legendary, some unsung-to-date-but-now-oh-so-sung. [Now with NEW and improved examples, below — most of which, to be insanely honest, aren’t as good as the Big Six but some of which are
6 Examples of Insane Honesty in Content Marketing Read More »
There’s much information online on starting an email list and then growing it as one of the main parts of your online business. This isn’t one of those articles. The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still
95 Things to Avoid if You Don’t Want Your Emails Flagged as Spam Read More »
Two campaigns rang the Trending Bell in the last few weeks: the Pepsi ‘Kendall Saves the World’ video, starring Kendall Jenner, and the Heineken ‘Worlds Apart’ film, featuring real people overcoming their differences over (wait for it) a beer. One was a spectacular, global flop, instantly ridiculed by every human with a smartphone and torn
Why Pepsi’s Jennergate flopped and Heineken’s ‘World’s Apart’ soared Read More »
