We recently teamed with London Research to conduct a survey of more than 500 marketers from the United States and the United Kingdom about how these teams and individuals are using marketing automation, and we found some very interesting results — especially among marketers in the tech industry. Keep reading to learn more about how […]
Marketing Automation Usage in the Technology Industry Read More »
Those of us working in creative marketing roles know how important it is to come to work with fresh and innovative concepts. We’re charged with developing unique content that communicates our brand and motivates engagement, which requires us to constantly be thinking outside the box. So it can feel especially disheartening when we lose our
Office Activities to Inspire More Creative Marketing Ideas Read More »
Will today’s big corporations — Amazon, Facebook, Netflix — also one day fail? Nathan: I’m wondering about today’s big corporations, the Amazon, Google, Facebook, Netflix. 10 years from now, will they be going through this sort of challenge, or in 20 years from now, will they still be going through this sort of challenge? Joseph:
How to Change the Corporate Business Model to Suck Less Read More »
With so many prospects and customers relying on email to receive information about promotions, deals, events, and news to their inbox, companies are working harder than ever to build large email lists — but gathering valuable contact information is only half the battle. Spam complaints, undelivered messages, and unsubscribes can all impact email deliverability, as
Marketing automation is an absolute necessity for businesses and marketers dedicated to driving conversions and improving ROI. Today’s platforms enable marketers to deliver their messaging to the right audience at the right time while saving time and money and increasing sales. In fact, marketing automation can help businesses increase sales productivity by an average of
5 Reasons Why Marketing Automation Software Implementations Fail Read More »
All marketing teams are constantly pursuing alignment, but achieving that goal can be challenging, regardless of your industry or business size. If your team is geographically dispersed with each segment chasing their own agendas, alignment becomes even more difficult because of the logistics and communications involved in getting everyone on the same page. And when
Expand Your Marketing Network to Grow Your Business Read More »
A prime focus for many of our organizations is getting more leads. But, what many of us fail to see is that catering to our current customers is equally as important when it comes to growing our business. After all, this group already believes in what we’re selling, and there’s huge potential for ROI if
Building A Customer Community Can Help You Get Results Read More »
We recently published our customer success story on Joyride, a beverage manufacturer and distributor that has had some amazing results with Act-On’s marketing automation platform. In this Rethink Marketing podcast, Joyride’s Kat Krieger shares why Act-On has been a great fit for them and their customized sales qualification score. Joyride delivers cold brew coffee kegs and specialty office
Rethink Marketing podcast: Sales Qualification Score Read More »
How do you create an editorial calendar for your freelance writers? Nathan: In that sort of arrangement where you’re having them on retainer, is the freelancer working with the company to map out an editorial calendar? Like these are some of the topics that we could be writing about this month? Or how’s that work?
Rethink Marketing podcast: Hiring a Freelance Writer Read More »
Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your customers and their pain points intimately. That is step one. And step two is knowing how your competitors are addressing
How to Perform a Competitive Analysis of Your Brand Read More »
