#1 Know your core competencies. For Grohl, this means music. He’s a self-taught musician and a natural behind both the mic and drum kit. He’s also an enthusiastic speaker, gifted at rallying crowds and engaging fans. Grohl is confident in his own shoes. He knows who he is, and that naturally extends to his “brand.” […]
10 Marketing Lessons Inspired by Musician Dave Grohl Read More »
Do a careful read of the article and ask yourself, “What could be improved on this topic?” Maybe there are gaps in the existing article, or things that aren’t covered well ― or covered at all. Maybe the content would benefit from interviews, research, or additional statistics. For example, for a trends article, you could
Why Content Marketing and PPC Are the Laser-Targeted Power Duo Read More »
Editor’s Note: A version of this article on the changing role of the chief marketing officer originally appeared in MyCustomer. In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more, a business’ success depends on
The Changing Role of Chief Marketing Officer to Tomorrow’s CEO Read More »
Job Hunting Insights There are the obvious moves – having a well-crafted and punctuation-perfect resume and LinkedIn profile, doing your research on the company you’re talking to, sending a thank-you note after the interview (at which you hopefully didn’t tell an inappropriate joke). But here are a few other vital qualities that prospective employers look
How To Wow Prospective Employers… and Yourself Read More »
Like any relationship, however, the CMO-CCO partnership may take some work in the beginning to create a cohesive, fruitful bond. The starting point should be recognizing that both executives share big goals — increasing revenue, delivering better products and engendering more profitable and longer-lasting customers. Then it’s a matter of zeroing in on the synergies
Chief Customer Officer and CMO are a perfect couple Read More »
Where were you born and raised? I was born in West Palm Beach, FL, but spent most my childhood in Tacoma, WA. I, then, headed to Seattle to attend the University of Washington. What was your first job? My very first job was when I was 14 or 15. I started working at a retirement
Getting Acquainted with Act-On’s Michelle Huff Read More »
Machine learning: predictive and proactive user experience Studies have shown that 78% of customers start the buying process with a web search, while 50% of us turn to social media to see what others have reviewed, before we even think of clicking that buy button. Wouldn’t it be great if businesses took this a step
How Machine Learning is Transforming Shopping Read More »
The time is overdue for Silicon Valley’s power-brokers to step up and apply their transformational energies to solving the embarrassing issues that have been plaguing the tech sector. Our tech industry has never been a fan of slow, evolutionary change. It shakes up the status quo. It takes risks. It embraces bold moves. And that
How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together Read More »
The poet Wendell Berry once wrote that community was something only really felt and forged in overwork – something we created through our service to others: “We are connected by work even to the places where we don’t work, for all places are connected; it is clear by now that we cannot exempt one place
Inside Act-On: A Run for Fun and Community Service Read More »
By Keith Crerar Everyone remembers the first day at a new job. Mine was in March 2015. After spending close to a decade working for a publicly traded company, at age 40 I decided to move to a startup at age 40—about the same time other guys are locked in midlife crisis and buying motorcycles.
Lessons in Career Disruption—5 Tips for Moving From a Corporate Job to a Startup Read More »
