In this episode, Alex answers a reader question on overcoming creative slumps. He shares his idea of a slump, an ego, being a victim, the core factor why creative people do not want to take action and how does it affects the creative energy. Alex also shares some tips and tricks on how to overcome […]
How to Overcome Creative Slumps? – Red Lemon Club Read More »
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018. During the session he shared his experiences since deciding to move 85% of the brand’s creative production in-house and we’ve compiled some of the core benefits and risks involved. The core principles of
The benefits & risks of bringing your creative team in house Read More »
GIFs have seen a surge in popularity with the rise of emojis, memes and stickers, and it seems as if every brand under the sun is getting in on the action to make their message heard by increasingly distracted audiences. But with such huge number of moving images online, it can be hard to stand
10 brands using beautifully creative GIFs right now Read More »
Sometimes, as I’m prepping to hash out our marketing plan for the coming quarter, I find myself thinking about the advertising pages in the back of vintage magazines from the 1950s. There were ads for X-Ray specs, Exploding Cigars, or Ray Guns, all with corny taglines and hand- drawn graphics. I’m not sure if these
We must improve relations between marketers & creatives, technology is one way Read More »
Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data. She has more than 20 years’ experience as a creative director, and talks about her role with passion, vim and quirky humour. Econsultancy caught up with her to find out about a day in her life. (Don’t
A day in the life of… Executive Creative Director at Wunderman UK Read More »
What’s the solution? Do we need to stop hiding? Not quite. That would mean taking on the additional burden of trying to ‘not hide.’ That takes work. The solution is to change your thinking. Remember your current philosophy? ‘The right thing is to be a good person.’ Here’s your new philosophy: ‘I am flawed, weird,
Knowing this will make you give less of a f*ck about what others think – Red Lemon Club Read More »
By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use
What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »
“The minute you’re satisfied with where you are, you aren’t there anymore.” — Tony Gwynn A sustainable business is a growing business, not a static one. This might seem like a simple concept, but it is an idea that most business owners do not consider. To stand out, to continue to earn well, to stay motivated, and
The freezer. It’s a stretch of time. It’s a way of thinking. It’s a point on a path. Most are familiar with it; many are moving out of it, and a few have long since left. You’re in the freezer when you: Are reacting, rather than creating. Don’t believe you can make money doing work you
