creativity

A day in the life of… Group Creative Director at a creative communications agency

Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet… (If you’re looking for a change […]

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How to REALLY do what you love, and change your life doing it – Red Lemon Club

Making art for a living is hard. Hang on, you didn’t think it was supposed to be easy, did you? ‘Go and do what you love, and the money will follow!’ They say. ‘Follow your passion!’ They hoot. None of these feel-good phrases gets to the truth of what is involved. Now, don’t get me

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Twelve Reasons to Join an Online Chat Community of Creative Minds – Red Lemon Club

It can be lonely being a creative professional. I know that for a fact. Sometimes an entire week goes by and, in my rush to finish a client project, I realise the only person I’ve spoken to all week is the cheerful cashier at Seven-Eleven. I know I could be more sociable. I know I

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22 list-writing ideas to transform your work and make you generally more of a badass – Red Lemon Club

I found myself short on ideas and creative energy recently. So I asked, what is it that has repeatedly made me more creative? Lists. Brainstorming. Forcing myself to come up with as many ideas as possible. Just the thought of list-writing for the sheer fun of it gives me tingles. If you have read this

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Prove yourself wrong. Live life unexpectedly – Red Lemon Club

Just as I have repeatedly made mistakes, I’ve spent my life surprising myself. Over and over and over again. Mistake. Surprise. Mistake. Mistake. Surprise. Mistake. Surprise. I’ve lost myself to despair from failures. I’ve felt the elation that erupts from taking courage and pulling through. I’ve experienced the joy that comes from surprising myself. The

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Ten drawings that motivate me to make art – Red Lemon Club

Art is hard. It often looks easy from the outside. ‘I could have done that,’ says Jane. ‘But you didn’t,’ says Peter. That’s art. A true artist is not born. They are certainly not made overnight. Art is the result of a series of events that came together thanks to a commitment. A decision made

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Human and Machine Collaboration in the Enterprise — Focus on the Output, Not the Technology

PIRO4D / Pixabay People often ask if the future is humans or machines. From my perspective, it isn’t one or the other. It’s both working together. A person working alone can only accomplish so much. And the same is true of a machine. It’s going to take humans and machines together to get the innovation

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How to blend SEO and creativity for content marketing success

The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to SEO perfection. The reality is that the best types of content marketing combine creativity with SEO value. Here’s a guide on the best ways to merge creativity and SEO for

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