Creating a personalized marketing experience is the goal for many companies, but providing customers with the targeted information and resources they demand can be challenging without the proper tools. When manual marketing tasks — such as segmentation, sending emails, and keeping up with various product launches — eat up much of your time, that leaves […]
Lessons from TruStone About Effective Credit Union Marketing Read More »
What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies? Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 marketing, will be among the B2B marketing trends this year and probably the foreseeable future, too. So, why do 76 percent of North American marketers rate their
Marketing Personalization Strategies You Might Be Missing Read More »
Credit unions, banks, and other financial institutions are tapping into the power of marketing automation solutions like Act-On, as it offers valuable insight into the customer journey and endless opportunities for different types of sequence and segmented nurture programs. Marketers are able to pinpoint where both existing customers and prospects are in the sales funnel,
Why Your Financial Business Needs An Application Abandonment Campaign Read More »
