By Andy Bailey During these extraordinary times, as the world’s foremost health experts work to quell the COVID-19 pandemic, it’s critical that leaders step up, make the right decisions swiftly, and be ready to pivot on a moment’s notice. Taking care of company team members should be a top priority. Leaders need to take the […]
5 Ways to Improve Employee Communication During the COVID-19 Crisis Read More »
Fake news is today’s hot topic. Social media helps to spread a wide distribution of fake news, quickly and easily. And the effect on reputation management is noticeable. How do you as an organisation deal with fake news and what should you take into account? Together with Reputation Specialist Danielle Janssen, we’ll give you a
Reputation Management in a World Full of Fake News: 4 Tips Read More »
geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least
How Brands Can Respond to Rising Risks of Boycotts Read More »
You will fail as an entrepreneur. Correction: If you keep on a path of self-doubt, procrastination, and passivity, you’ll fail in business. Being a business owner is about calculating risks, taking action, and pivoting as you go along. If you can’t stomach risk or genuinely can’t fit a business into your schedule, by all means,
It’s a pretty open secret at this point that social media has revolutionized nearly every industry. Some 3.5 billion people around the world—a full 45% of the world’s population—are routine social media users; in some regions, like Eastern Asia and North America, this figure hits 70%. The average user spends one-seventh of their waking day
How Long-Established Brands are Using Social Media in Crisis Communications Read More »
When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even
Do you sometimes feel like you’re trying to push a Sisyphean rock up a hill as an entrepreneur? There will likely be initial excitement about a new business or idea, but what mostly follows is a period where your motivation begins to dwindle and you begin to second-guess yourself. The question is, are you able
How The ABC Model Will Transform Your Life (FS311) Read More »
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How to Protect Your Business for When Life Hits Hard (cuz it will!) (FS306) Read More »
Image source: Mike Mozart via Flickr A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations dilemma. In the Tide Pod Challenge people filmed themselves eating Tide Pods and
The Digital Revolution explains the transformation from electronic, mechanical, and analog (technology) to digital technology. Every day people are empowered with unfiltered information and global communication access from a device that fits comfortably in the palm of their hand. Never before have consumers had so much influence and power at their fingertips. The emergence of
Why Your Online Reputation Management (ORM) is Everything Read More »
