Warren Buffet had once famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” With increasing digitization, the advent of social networks and explosion of information, your customers know exactly what’s going on with your brand. The effects of this […]
Brand Facing a Crisis? Effective Content Management Can Help Read More »
ProSmile / Pixabay I often talk about digital transformation as a way to help businesses preserve documents and streamline processes, but the customer experience is the driving force behind the transformation. And the customer experience goes beyond daily transactions – it extends to their personal life and the ability for the business to make the
Pexels / Pixabay The morning of September 22, 2017, my phone greeted me with headlines proclaiming, “Hawaii prepares for North Korean nuclear strike!” Uhm…yikes? It is, in fact, true. But the details are rather boring compared to the sensationalistic headlines. From a marketing, PR, and crisis management perspective, however, the headlines are far more important,
Hawaii’s Preparation For a Nuclear Strike Presents Marketing and PR Challenges Read More »
You can’t fix a problem that’s already happened. You don’t have a time machine. But every time you make a mistake, you have complete and total control over what happens next. Yet, time and again, when businesses mess up, their leaders blow it when it’s time to ask for forgiveness. And we WANT to forgive.
When you’re brand is in crisis, you need three things by your side: coffee, a stress ball, and a monitoring tool. The first two are mostly for your own sanity. But that last one? That’s what will save your brand. It’s what you need to catch and manage brewing crises, and remedy bad situations to
How to Improve Your Crisis Management with Monitoring Read More »
