The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations. At […]
Embracing CRM As Your Small Business Technology Hub Read More »
By 2020, a majority of purchase decisions will be made based on customer experience, not price. And according to a study from Temkin Group, a moderate increase in customer experience generates an average revenue increase of $823 million over three years for a company with $1 billion in annual revenues. INCREDIBLE. A moderate increase in customer
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“Every company is going through a massive digital customer transformation,” says Salesforce CEO Marc Benioff. “When you see this transformation happening it’s just incredible to watch. I mean this is as big as Y2K was for the tech industry. Every company is going through it. Every one of these major transformations is exactly that, it
Every Digital Transformation Begins and Ends With the Customer, Says Salesforce CEO Read More »
“We definitely help companies provide great customer experiences,” says Zendesk CEO Mikkel Svane. “That is the new currency of today. You can have the greatest product in the world and you can have the greatest service in the world, but if you don’t provide a great customer experience you’re not going to survive. I think
If You Don’t Provide a Great Customer Experience You Won’t Survive, Says Zendesk CEO Read More »
Both online and offline businesses are using social media to market their brands to their target audiences. There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach
CRM for social media – How to optimize your customer service Read More »
Move over, Cinco de Mayo! This year, May 5 kicks off another holiday of sorts and one the US small business community has had circled all year long: National Small Business Week. For the past 56 years, we’ve set aside one week to recognize and celebrate the incredible contributions of America’s entrepreneurs and small business
Dedicate This Small Business Week to Building Lasting Customer Relationships Read More »
CIO. IPO. CRM. These are three acronyms that, to those sitting in the big chairs at digital marketing agencies, can seem just beyond the business priority horizon. Sure, a CRM system belongs somewhere on the business growth roadmap, but many people running SMBs assume these terms don’t need to be addressed until that magical critical
How SMBs Can Think Big on CRM Read More »
When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical
Five tools for audience research on a tiny budget Read More »
There is certainly a big pool of choices for agencies to choose from when it comes to picking a website audit tool. There are standalone tools and those that come as part of a package. Some audit tools go through all pages of a website while others just give an overview of a specific page.
How to pick the best website audit tool for your digital agency Read More »
What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies? Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 marketing, will be among the B2B marketing trends this year and probably the foreseeable future, too. So, why do 76 percent of North American marketers rate their
Marketing Personalization Strategies You Might Be Missing Read More »
