Your sales pipeline is quite literally the thing that keeps you in business. That’s why managing it effectively is so critical. CRMs provide you with all the data and functionality you need to make sure you’re talking with leads and closing the deal in the most efficient way possible. Plus, they allow you to see […]
Six Ways to Enhance Your Sales Pipeline with a CRM Read More »
All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their local coffee shop—to understand their wants and needs, and to treat them like an individual. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible
How to Use CRM for Audience Segmentation Read More »
As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their
4 Tips for Driving the Customer Journey with CRM Read More »
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients
Why It’s Time to Embrace a Real CRM Tool for Your Business Read More »
Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Salesforce co-CEO Marc Benioff. “The reason why is every company that we’re dealing with is going through a huge digital transformation and every digital transformation begins and ends with the customer,” says
Who’s Not Going Through a Customer Transformation? Read More »
SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the cloud in the world.” McDermott says that he’s here to build a company for the generations, not just for a few days and that this is a fundamentally transformational deal, one that will
A Global Growth Juggernaut in the Cloud Read More »
SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonomous database, competing with Salesforce, and its huge business in China: SAP Has Taken Over the Enterprise Database Market Do you have a major move to the cloud? If legacy companies haven’t fully invested
It’s All About the Customer Experience Read More »
SMEs need to choose a CRM that is easy to use and will grow with their business – without additional costs A good customer relationship management system is vital. Whether you’re a large enterprise with multiple products, integrated marketing and sales teams, and have thousands of monthly customers or are a small start-up wanting to better
Easy to use CRMs for SMEs that will scale with your business Read More »
Customer relationship management (CRM) has seen quite the evolution over the last several years. For a long time, companies and brands utilized multiple disparate tools to attract and retain customers, and often without any real cohesive strategy around that goal. As CRM mega platforms like Salesforce and Microsoft Dynamics 365 emerged, CRM became more of
Where is CRM Headed in 2019? Read More »
A customer relationship management (CRM) system is a piece of marketing technology used to manage, analyse and quickly respond to interactions with current or future clients or customers. With a good-quality CRM system in place, you can easily keep all the information about every party that your business is interacting with up-to-date and accessible by
Cloud-based CRM systems – What are the benefits? Read More »
