From productivity and revenue to a deeper understanding of customer behavior, businesses are living and dying by their CRM data The need for that data is growing, too. CRM as an industry is expected to boom to over $40 billion by the end of 2017. Meanwhile, the ROI of a well-implemented CRM system is nothing […]
6 ways marketers are misusing CRM data and how to improve it Read More »
There’s no question that we have more apps and software as a service (SaaS) tools at our disposal today than ever before. If there’s a function your business does or needs to do, there’s a good chance someone has an app or cloud-based service ready to help you out. In fact, some business leaders get
Running a small business often requires tackling multiple tasks at once, and staying on top of everything you need to do—from marketing to order fulfillment—is enough to make any business owner’s head spin. Using a customer relationship management (CRM) tool is a great way to maintain relevant and personalized interactions with your customers. A CRM
Salesforce, Zapier, Pipedrive & Other Featured MailChimp Integrations Read More »
5 Ways Effective Communication Can Energize Your Marketing Strategy The great Teddy Roosevelt once said, “Speak softly and carry a big stick.” For marketers, the goal should be to speak clearly and carry a big heart. Get on your customer’s level, use language they’ll be comfortable with and do everything you can to make their
5 Ways Effective Communication Can Energize Your Marketing Strategy Read More »
UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
