Do you cringe when someone says, “button color?” Do you automatically shut down when a test is recommended to you that seems like just a minor change? Today I want to encourage you to shift your mindset. What may seem like a “minor” change to you may bring $21,000 more in revenue to your company. […]
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It’s a question that sometimes gets asked, and I would love to talk about three common types of pushback we frequently encounter to explain its importance. In short, it’s safe to say that every account needs CRO somewhere in the master plan. But First, the Driving Forces of My Perspective First, I’ll give a quick
The Ultimate Guide to Conversion Rate Optimization Published 08/20/2018 by Jayson DeMers | 0 Comments I’ve written several guides on various elements of online marketing, helping businesses plan their strategies, and execute different elements of an ongoing campaign. But so far, most of my work has focused on generating new traffic for a site or
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was investing thousands of dollars a month into PPC campaigns but wasn’t optimizing or even tracking
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March 29, 2018 How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? This begins with the ad you’re paying to serve all the way through to the post-click experience. Is this experience seamless? For those of you that missed our webinar at the beginning of the
Creating a Seamless Pre- to Post-Click Experience Read More »
A “people” perspective on GRC models It is no big secret that the “Three Lines of Defence” model underpinning many GRC practices in large firms is poorly understood and poorly applied at grass-root levels. Anecdotal evidence we observe in the field every day suggests that many organisations operate it in a variety of hybrid fashions
The “Three Lines of Defense” Model Only Works On Trust Read More »
Contrary to popular belief, building a website and creating its content is not as easy as it seems. Aside from careful planning, coming up with the perfect wireframes and design that will give life to it all, and ensuring a user-friendly interface and overall good user experience is something that you need to keep in
15 Fast and Easy Ways to Improve Your Site’s Conversion Rate Read More »
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you
The keys to a successful second line of defence There are many risk management methodologies in existence but it is not uncommon to come across large firms still following today simplistic, dysfunctional or flawed practices, in particular around operational risk management. The main issue with many of those approaches is that they are plagued by
October 20, 2017 Polls. They’re distracting. They’re inconvenient. They’re annoying. Often times this is the mentality that people have when they see or hear about online polls. Today I’m going to convince you that this is the wrong mindset to have. Today we’ll learn how polls can help us better understand our user’s
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