By Ryan Ayers In the past, companies could mostly stay neutral on topics like politics, social and environmental issues, and other cultural concerns. Those days are over. Today, consumers expect companies to contribute to the good of society and take a stand against injustice. In an era where brands have to be politically correct and […]
Your Startup Needs a Social Responsibility Plan to Compete—Here’s Why Read More »
Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call for change is, the reality
How to Meet the Demands of the Socially Conscious Consumer Read More »
Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with them. So how should you approach CSR for your company when it
Positioning Your Company Behind the Right Causes Read More »
