User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features […]
7 Mistakes in UI and UX That Are Costing You Engagement Read More »
As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting
17 Actionable Marketing Strategies You Can Borrow from E-commerce Read More »
YouTube, the most popular website for videos in the world, sees over 1.8 billion logged-in users every month. It is only natural that marketers are inclined to explore the immense potential of YouTube as an advertising tool: However, with more than 400 hours of video being uploaded to YouTube every minute, making your content stand out
How to Work with YouTube Influencers to Grow Your Business Read More »
Not everyone eats to live; there are many who live to eat. They want to know what is going into their tummies, if it appeals to their taste buds, why they should eat it, and so on. So if you want these people to buy what you are selling, you have to give them a
12 Ways to Use Digital Marketing Effectively for the Food Industry Read More »
Email should form a part of every business’s local search marketing strategy. Return on investment from email has continued to grow: $40 for every $1 in 2017. The holidays are an especially important time to send emails. It’s your chance to remind customers of your brand when they’re in a buying mood and offer incentives to encourage
8 Ideas for Compelling Emails to Send During the Holidays Read More »
One of the most controversial approaches toward increasing the number of leads is to utilize pop-ups. The reason this method is controversial is that pop-ups have the ability to both improve and worsen the user experience. For those who aren’t aware, a pop-up is a window that appears or “pops up” on the display without the
How Correctly Used Pop-Ups Can Help Increase Leads Read More »
A call-to-action is a sentence that clearly instructs the reader to perform a specific task. The same holds true wherever the CTA ends up in content. If your website’s call-to-actions are weak and non-compelling, visitors are not going to take action. If your CTA conversion rates are low and your efforts aren’t working, you are
NOW UPDATED to reflect new information and examples of Instagram posts! When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per
18 Reasons Why Your Instagram Posts Fail (& What to Do About It) Read More »
If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies.
Some sources estimate over 3.5 million posts are published every day (and 2.5 million of them are on WordPress alone). Ofcom reported in late 2017 that 69% of Americans accessed web content via their smartphones, 61% via laptop and 47% via desktop. The rise in convenient mobile devices means that more people are reading more content at more
