CTR

14 ranking signals you need to optimize for in 2019

It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I know that the idea of having to optimize for all of them will probably make you shiver with horror. The good news […]

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5 SEO Tips You Need to Know to Succeed in Your PPC Campaign

Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or

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Beginner’s Guide to Amazon PPC Ad Campaigns

With Amazon paid traffic, there are two spectrums: pre-launch and post-launch. And there are things to know at both stages of the ad campaign. I created a tool that manages and automates Amazon PPC ads and answers hundreds of questions about what to do before launching an Amazon PPC campaign and what to look for while

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How ManyChat Became the Leading Messenger Marketing Program in 2.5 Yrs

How ManyChat Became the Leading Messenger Marketing Program in 2.5 Yrs Skip to content Home Podcast How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post

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How creating relevant experiences can boost your clicks on local search ads

We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have different expectations of the information they want when they search for “running shoes” at 9am

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What Your Email Data Says About Your Customers

There is no shortage of data available about e-mail marketing — both from your own campaigns and collective research done by e-mail providers and marketing brands — so why do only 29% of marketers measure the ROI of their e-mail campaigns? Free Bonus Download: Learn from these 7 highly successful cold emails and implement the same strategies to

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How to Take Your AdWords Campaign to the Next Level

The marketing space has evolved dramatically and Google AdWords is one of the platforms that has played a crucial part in initiating this evolution. In fact, AdWords is one of the best and most promising platforms for online advertising because it offers assured and immediate traffic by reaching out to your potential customers. And not only

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Website Usability vs SEO: Which Is More Important?

Whether you’re looking for the lowest price on a new laptop or searching for the best dentist in your area, a significant proportion of our online activity is determined by search engine results. The big players in the search engine market, such as Google, have gained massive popularity among billions of users worldwide as a

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The Ultimate Guide to Using Bing Ads

When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market

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