Creating good user experience depends on the acquisition of data. This has the power to help website designers make optimal choices by presenting them with information acquired from tracking user behaviors and activities. Data gives designers further insight into performance levels, enabling them to make decisions based on authentic user insights rather than unconfirmed guesses […]
Making Data-Driven Decisions for Better Website UX Read More »
We all need new customers, both to get our business going initially and to continue growing it. Determining how your audience finds your site, which channels they prefer to engage with you on, what type of content they enjoy reading from you, and much more – these questions make up the core of a successful marketing
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This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Didier Elzinga, former CEO of Rising Sun Pictures and current CEO of Culture Amp, which is a product that seeks to help companies create better corporate culture in order to get a higher rate
Why Didier Elzinga Asks New Hires How He Can Help Them Get Their Next Job Read More »
Blockchain is going to change how virtually EVERY industry is run. #WhatTheHellIsBlockchainMarketingAnyway Click To Tweet The first industry to see rapid change as a result of blockchain technology was finance and while many only see the surface level of buying and selling cryptocurrencies, it has much deeper implications for the financial world. Companies of all
The allure of the “new” is unmistakable. In fact, a study shows that it’s part of our psychological makeup to believe that new must always equal improved. It is only natural to be continually on the lookout for ways to lure the next potential customer, but focusing too hard on acquisition may be to your
Why You Should Be Focusing on Customer Retention, Not Acquisition Read More »
Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers.
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UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
