I know what you’re thinking: What business owner has the time to build a blog from scratch? It doesn’t matter if you’re a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. Sure, the world tells you that there is lots to be gained, like […]
Beginner’s Guide to Business Blogging in 2019 Read More »
If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost
5 Ways to Re-Engage Those Long-Lost Customers Read More »
It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the
22 Companies Dominating the World with Content Marketing Read More »
In an article for Harvard Business Review, Amy Gallo explains that acquiring a new customer is at least five times costlier than retaining an existing one. Yet this (rather self-evident) fact is entirely neglected by nearly 44% of companies. For most business owners, growth seems to be getting more sign-ups from new people, but the
4 Bullet-Proof Ways to Increase Customer Retention (and Increase Sales!) Read More »
