customer base

What Spotify Can Learn From Tencent Music Entertainment?

According to Tencent, its main revenue (70%) comes from only 3.6% of its users compared to Spotify’s 46%. Still, Tencent is earning more than any other Music providers. The main difference between Tencent and other music providers (Spotify and Apple) is that Tencent tries to create a music ecosystem, unlike others who rely on advertising […]

3 Ways to Personalize the Customer Journey Experience

behavioral segmentation, buyer persona, customer base, customer journey, Gamification, interactive emails, marketing funnel, personalization, personalized emails, segmentation / Good To SEO

Not many people like to journey alone, least of all your customers when making purchase decisions. And while personalization has been topping the to-do lists of a lot of online marketers, many are drawing the line at the easiest personalization tactics — like adding names to automated emails — and then calling it done. Although email

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