Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Buyer personas don’t work if you make stuff up,” Adele Revella told me during this week’s episode of Marketing Smarts. “They work if you listen to customers first.” That the creation and use of robust buyer personas can play an […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Testing results,” Justin Rondeau told me during this week’s episode of Marketing Smarts, “are by their very nature degenerative.” Justin, who is chief editor and evangelist at a WhichTestWon.com, was explaining why testing your online campaigns, landing pages, forms, website,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “In the earlier days of digital content and social media,” Sam Ford told me during this week’s episode of Marketing Smarts, “a lot of us were focused on the ability everyone had to be a producer as the most transformative
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Brian Solis is principal at Altimeter Group, a research-based business advisory firm in San Francisco. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. I invited Brian to Marketing Smarts to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jay Baer is a well-known digital marketing strategist, a sought-after speaker, and a best-selling author. He founded Convince & Convert, and has consulted with more than 700 companies on digital marketing, including Caterpillar, Nike, and Billabong. Fast Company magazine named
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Noreena Hertz is an internationally noted speaker, an economics expert, and the bestselling author of IOU: The Debt Threat and Silent Takeover (which accurately predicted the 2008 financial crisis). I invited Noreena to Marketing Smarts to discuss her book, Eyes Wide Open:
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jeffrey K. Rohrs is vice-president of marketing research and education at ExactTarget, and the author of Audience: Marketing in the Age of Subscribers, Fans & Followers. A recovering attorney, bacon-lover, and Cleveland sports victim, Jeff heads up the Marketing Research
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Webster is vice-president of strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He also hosts the Marketing Companion podcast
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dan Roam is the founder and president of Digital Roam Inc., a management-consulting firm that uses visual thinking to solve complex problems for clients, including Google, Boeing, eBay, Microsoft, Wall-Mart, and Wells Fargo. He’s also the author of international bestseller
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tim Hayden has more than 20 years of experience in experiential and new media marketing for brands in both B2B and B2C marketplaces. He was co-founder and CMO at 44Doors, which developed a mobile marketing platform and mobile marketing services
