Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Syed Balkhi is an entrepreneur and a public speaker. His passion revolves around helping businesses succeed. He is known for his creative marketing skills and Web development experience. He is the founder of WPBeginner and List25—sites that have been featured on […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Robert Sprague is co-founder and owner of PCI—a provider of marketing and creative production strategies and solutions. Bob has guided Fortune 500 corporate leaders, not-for-profit organizations, and government organizations in marketing, public relations, and organizational communications. He has more than
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Grant Miller is global vice-president operations and product management at Pitney Bowes. The century-old company best known for postage meters now powers global e-commerce solutions, shipping and mailing products, location intelligence, and customer engagement and customer information management solutions. I invited
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Taffer is an internationally recognized and award-winning bar and nightlife consultant, with more than three decades of hands-on experience. He’s a two-time winner of the Bar Operator of the Year award, and his management methodology, “Reaction Management,” has become the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What if you could understand how your audience is responding to an ad while they’re still watching it? Or whether your packaging is turning people off in the supermarket aisle? It turns out, you can learn all that and much
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Smart brands invest in understanding their audience. They purchase expensive third-party research reports, conduct focus groups and administer surveys, and ask sales and customer service teams to share insights into the mind of their customers. But how committed are you
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! By now, most brands engage in some type of social media monitoring, watching for mentions of their company or products on Twitter, Facebook, Instagram, and the other popular social networks. Some take this a step further, engaging in “social listening,”
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In Bram Stoker’s Dracula, the unfortunate Dr. Seward expresses a fervent wish to research the motivations of mentally ill patients in his care: “Had I even the secret of one such mind, did I hold the key to the fancy of
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! It’s not even Halloween (despite the abundance of “pumpkin spice” everything on store shelves), but smart marketers are already thinking about next year. With so many channels, it’s easy to become paralyzed by choice, but we literally can’t afford to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Most marketers can recite their company’s mission statement or explain features and benefits, but do they know how their brand make people feel? What kind of associations do you want people to make with your brand? Is your brand jazzy
The Neuroscience of Buying: ‘Brand Seduction’ Author Weber Read More »
