customer centric marketing

This is What Customer-Centric Marketing Really Looks Like

Personalization means far more than just slipping peoples’ first names in, too. True personalization would track customers’ behavior and only serve up messages that are suited to the customer’s interests. Here are a few other examples of practices that those striving to truly personalize their marketing would adhere to: Assemble the content of email updates […]

Our Customers Share Why They Love Having Act-On on Their Side

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GM Nameplate Like many manufacturers, GM Nameplate relied on traditional marketing practices to reach its audience. Cynthia Schulte, the company’s senior marketing manager, who’s responsible for promoting the company’s ability to design and build everything from labels and display screens to electrodes and circuit boards, wanted to streamline her work and strengthen her collaboration with

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