How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website is only the first step; from that point on, you need to provide a good […]
4 Tips to help you improve your website’s user experience and conversions Read More »
Compilation of abandonment rates and follow-up email conversion rates in retail, fashion, travel, finance and not-for profit We recommend retargeting as an essential activity in our RACE framework customer lifecycle activities. That’s because it can help boost both conversion to lead and conversion to sale conversion rates. This pair of charts focusing on email retargeting
Why is retargeting is essential in E-commerce (and other types of) businesses Read More »
An increase of touchpoints has made it harder to tell what drives customers to purchase Digital advertising used to be so simple. Marketers would place an ad in a premium spot on an affiliate platform, leading the customer to see the ad, click the ad, and be converted. The well-known click-based attribution model let marketers
Why Advertisers Can’t Rely on Single-Click Attribution Anymore Read More »
