customer data

Guide to call tracking and the power of AI for analyzing phone data

AI, Analytics, Call Center, call data, call tracking, customer data, machine-learning, voice /

Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools help marketers connect digital campaign data to inbound customer phone calls. Call tracking is a powerful way for marketers to understand exactly where phone calls […]

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What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

CDP, CRM, customer data, Customer Data Platform, customers, Data Management Products, Marketing, retargeting, Sales, segmentation /

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew

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Owning the Client More Directly

customer data, customer experience, customer journey, Digital Marketing, Marketing, personalization /

Customer data is your company’s most valuable asset. It helps you improve your business operations by providing insight into your best customers. To get the most out of the data you’re collecting and more directly own your clients, you need to understand what information you’re collecting and how that data can best provide value to

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How to deliver a data-driven search marketing strategy using customer intent trends

customer data, data-driven search strategy, Events, PPC, search data, SEO, SEO BLOG, Share of Voice /

Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there

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