Free-Photos / Pixabay Uber was founded in 2009. Essentially, it is a software company providing a service: an efficient and user-friendly way of transporting passengers from one place to another in an automobile. Uber is an app – nothing more. Without drivers and their cars, Uber would not be able to function. When Uber was […]
geralt / Pixabay The holiday season is just around the corner, and it’s already time to prepare. Capture and convert holiday traffic this year with seamless payments and checkout. Here is a guide on where to start, what to implement, and how to reach that holiday conversion rate goal. Once you determine the next steps
Do your digital VoC strategies uncover highly actionable nuggets of information? Do these strategies then enable you to drive improvements against broader business objectives – such as increasing revenue and ultimately loyalty? If not, it could well be because you’re asking your customers the wrong questions. Great digital VoC programs lead to great CX. But
Great Digital VoC – Like Great CX – Starts with Great Questions Read More »
The irrepressible Michelle Joyce is my agent. She handles all of my events and speaking opportunities over on the JayBaer.com site. On her blog, she runs a Friday series where she interviews speakers that she represents. She interviewed me recently, and I thought I’d post it here as well, as the topics are relevant for
Are You Making the Most Common Marketing Mistake? Read More »
Now, more than ever, consumers look for brands that deliver relevant, personalized messaging. In fact, 74% of online consumers get frustrated with websites that serve up irrelevant content—like offers, ads, and promotions—that has nothing to do with their interests. However, businesses struggle to understand what personalization can and should look like. Below we explore how
How Experience Surveys Help Brands Connect to Customers Read More »
PatternPictures / Pixabay Today’s customers don’t like to spend their money without researching their purchases first. While some people prefer to ask their family members and friends, a majority trust reviews from other consumers when making their purchasing decisions. In fact, 9 out of 10 people will read reviews to help them decide to visit
Tips to Capture Customer Reviews After Each Sale Read More »
Customers like doing business with companies that not only provide strong services, but help them feel engaged or, at the very least, give them a sense of trust. Doing that can be tricky, though. That’s why we asked 15 members from the Young Entrepreneur Council this question: Q. What is one way that goes above and beyond
The Personal Approach May Be All You Need to Keep Customers Happy and Coming Back Read More »
Transformation has become just a word. Does that seem like an odd thing to say? How can I say that, given all the excitement, the passion, the intensity of discussion running through the business world regarding strategies for digital transformation? I say that because I think we see so much of that word that it’s
Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin. The bakery must create unique and delicious recipes. They must hire
When It Comes To Customer Experience, More Is More Read More »
Do you feel like your customer service costs are dragging down your bottom line? Hiring and training enough competent people to provide an exceptional customer experience is time consuming and resource intensive. But, it’s absolutely critical. Poor customer service chases away customers – costing companies $62 billion in lost business. A well-trained team can use
5 Customer Service Selling Skills That Amp Sales Read More »
