By: Keith Rajecki Senior Director, Education and Research Industry Solutions Gartner recently recognized the importance of student experience in their April 2017 report, “The Future of the Student Experience is Personal.” Higher education institutions need to help students succeed, and a personalized and integrated student experience is one of the key ways to do so. […]
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Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the
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Hans / Pixabay Here’s an existential question to answer: If you have a referral marketing program in place and no one knows about it, does it really exist? If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The
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The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. That’s because while certain aspects of organic social reach may not work as effectively as they once had, it doesn’t mean you should give up using
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Pexels / Pixabay Imagine a world without kiosks. A place where tasks as effortless as paying for gas, require going into the convenience store, waiting in line, and relying on the assistance of a clerk. These innovative, self-service machines, can be found around every corner and the trend is continually growing. Many companies are discovering
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As a fan of the Golden State Warriors, I’m still gushing over their 2017 NBA Championship win. Congratulations Dubs! We’re so proud. Being in the Bay Area, we are very lucky to have talented sports teams including basketball, baseball, football and hockey. Having been to every stadium/arena, the fan experiences are quite different! At home,
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In this era of millennial marketing, social marketing, and influencer outreach, there are simply thousands of strategies your business can use to get where you need to go. Fortunately, we don’t have to think up these strategies on our own, but can look over the shoulders of businesses who have succeeded in paving the way
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Want to improve the way you do business in the U.S.? Learn from the Japanese. I recently traveled to Japan on business and pleasure. Anticipating several meetings and events, I began to familiarize myself with local customs and of course, Japanese business etiquette. While you may already know that politeness and respect are cornerstones of
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The ‘R’ in Customer Relationship Management is where the magic of lies: the customer relationship. In today’s world of over-crowdedness and overstimulation, relationships are the key to connecting with retail customers in a meaningful way. Research reveals —as does intuition—that retail customers now desire more personalized care in the marketplace, from the sales floor to
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“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” While historians still argue whether Charles Darwin actually said that or Leon C. Megginson (Small Business Management: An Entrepreneur’s Guidebook), this opinion is just as valid for marketers today. We are all aware of
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