customer feedback

Forget focus groups: Unlock these 4 insights from rapid testing

customer feedback, Goal setting and evaluation /

While focus groups often reinforce assumptions, rapid testing is able to illustrate whether any assumptions about a product, audience, and go-to-market strategy are accurate. It’s time to face the facts: focus groups aren’t cutting it anymore. These relics date back to 1937 when Princeton University researchers investigated what sort of messaging sent over radio airwaves […]

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How to Use Amazon Reviews for Content and Product Development

1-star, 5-star, Amazon, Amazon reviews, Amazon seller, competition, Content Development, customer feedback, customers, Marketing, product development, Sales /

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number

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What Should You Do When People Complain About Your Product or Service?

bad reviews, complaints, customer feedback, customers, negative feedback /

Complaints happen in business. You can’t please everyone, and the saying “if you can’t take the heat, get out of the kitchen” is as applicable to entrepreneurs as it is to chefs. So while getting negative feedback rarely feels good, I want to encourage you to view feedback the way I do: as a priceless

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How to Figure Out What Your Potential Customers Really Want

customer feedback, EcommerceTrends, ENTBusinessNews, EnterpriseWebPro, potential customers, SmallWebBusiness, unique sales proposition, usp, what customers want /

It doesn’t matter how good your product is or whether you offer the best service. Consumers will not purchase it or hire you if they don’t want or need what you’re offering. You also won’t be able to convince anyone of your product’s importance unless you’re clear on what your customers really want. A keen

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How to Leverage Testimonials From Social Media to Make More Sales

customer feedback, MarketingNews, SalesNews, SmallBusinessNews, SmallBusinessUpdate, Social Media, social proof, Testimonials /

Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased

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Website Customer Feedback Tools review

customer feedback, digital marketing tools, Online audience surveying tools, SEO BLOG, Voice of the customer /

6 types of user experience and online audience surveying tools to help create a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics systems don’t give direct qualitative feedback from

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5 Ways Customer Feedback Can Help You Beat the Competition

customer feedback, customer service, SEO BLOG /

by Jonas Christensen If you’re not actively gathering customer feedback—and acting on this feedback—you’re losing out. Why? The happier you make your customers, the more likely it is that you’ll retain them. Bearing in mind that it’s six to seven times more expensive to acquire a new customer than it is to retain an existing one,

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SMS Surveys Are the Only Way to Get Customer Feedback

customer experience, customer feedback, Mobile Marketing, SEO BLOG, SMS marketing, SMS surveys /

We all want to grow our business. And a great way to grow your business is by keeping your customers happy and understanding why your unhappy customers are… unhappy. Getting customer feedback is imperative to give you the understanding of what your business is good at and where it needs to improve. It will also

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