customer insight

Successful companies more likely to say marketing function “owns the customer” [stats]

In an increasingly customer-centric world, having the ability to capture and analyse insights about customers is absolutely critical. This makes the way that organisations approach, handle and integrate customer data increasingly crucial to business success, and particularly marketing success. ‘The Customer Data Imperative’, a new report by Econsultancy produced in partnership with SAP Customer Experience, […]

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Hotels: How data & tech are changing the customer insights role

customer insight / Good To SEO

With her interest in the social and behavioural sciences, Price has worked as an academic anthropologist, and for the past decade as a market researcher. We caught up with her ahead of the Festival, where she’ll be discussing uses of VR in hospitality, to get her take on how customer insight methods are changing. How

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Three ways ecommerce marketers create strong customer connections

customer experience, customer insight, ecommerce / Good To SEO

Ecommerce marketers are having a difficult year. Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base. With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other marketers who may very well end up in

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How IKEA are innovating in customer research

customer insight, Customer research & analysis, SEO BLOG / Good To SEO

IKEA isn’t just innovating in their design process, they are innovating in their customer research approach too Global home furnishings and meatball brand (IKEA sell 150 million meatballs a year), IKEA of Sweden already innovate in their democratic design approach when producing new products, but now they’re taking a leading approach with their customer insights:

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How to improve your customer surveys [Infographic]

Customer engagement, customer insight, Digital marketing strategy, SEO BLOG / Good To SEO

What to measure when conducting customer surveys The customer has to be at the heart of your strategy. That’s so elemental it hardly merits saying. But how do you accurately build up a picture of your customers desires, wants, and needs? Customer surveys offer a valuable way of connecting with your customers and understanding them better.

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Our Customers Share Why They Love Having Act-On on Their Side

adopting marketing automation, b2b Marketing automation, b2b marketing automation software, Corporate, customer case studies, customer centric marketing, customer experience, customer feedback, customer insight, marketing automation platform, SEO BLOG / Good To SEO

GM Nameplate Like many manufacturers, GM Nameplate relied on traditional marketing practices to reach its audience. Cynthia Schulte, the company’s senior marketing manager, who’s responsible for promoting the company’s ability to design and build everything from labels and display screens to electrodes and circuit boards, wanted to streamline her work and strengthen her collaboration with

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