customer journey mapping

Four reasons to start mapping your customer journey – Econsultancy

customer insight, customer journey mapping, digital strategy /

The path to purchase or conversion is no longer linear, with customers often using a variety of devices and channels. For marketers, creating a consistent customer experience in this context is a big challenge. As a result, ‘customer journey mapping’ – which is a visual representation of every interaction a customer has with a business […]

Four reasons to start mapping your customer journey – Econsultancy Read More »

How to Create a Persona-Driven Content Strategy for Online Education

automation, BOFU, Career Changers, Career Enhancers, Career Starters, Content marketing, Content Marketing Strategy, Content Strategy, customer journey mapping, Education, Email Marketing, graduate degree, Higher education, marketers, marketing funnel, MOFU, online education, personalization, TOFU, undergraduate degree /

Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community.

How to Create a Persona-Driven Content Strategy for Online Education Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com