Nowadays, B2B marketers have to overcome numerous challenges in their day-to-day activities. Various technological innovations at their disposal can help them a lot in doing so, but they have also raised the bar. And it’s no wonder – being equipped with tools and data that unveil every little detail about their market, their customers and […]
How Intent Data Can Improve Your B2B Marketing Read More »
Every marketing strategy focuses on capturing and driving the customer’s attention, but very few talk about experience. Bad customer experience is the biggest threat to any business: The top brands across the world always strive hard to provide the best digital experience for their customers. The secret of a powerful marketing strategy lies in attracting
9 Ways to Deliver the Best Digital Experience to Your Customers Read More »
When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can be used throughout the entirety of
Where Marketing Automation Fits Into the Customer Journey Read More »
It’s a well-known fact that data is vital to the success of any company. Data analytics provides insights into customer behavior – which in turn is used to fuel the strategic initiatives of the business. Well-curated and holistic customer data can open up a world of new opportunities based on concrete numbers. Today, data extends
AI-Powered Chat Brings Conversational Business Intelligence to Your Fingertips Read More »
As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their
4 Tips for Driving the Customer Journey with CRM Read More »
Online transactions are notoriously impulse driven. As consumer touchpoints become increasingly digital, brands need their digital marketing and ecommerce functions to build connections with potential customers almost instantly. When battling to stand out in a hotly contested space, having the ability to cut through the noise with relevant, targeted interactions is invaluable. The key to
How “digital body language” can bring a human touch to marketing Read More »
Not many people like to journey alone, least of all your customers when making purchase decisions. And while personalization has been topping the to-do lists of a lot of online marketers, many are drawing the line at the easiest personalization tactics — like adding names to automated emails — and then calling it done. Although email
3 Ways to Personalize the Customer Journey Experience Read More »
The old-style homepage that serves the same content to one and all is dead in this era of website personalization. These days, the key to generating maximum conversions from your website lies in presenting the most relevant content to individual users. Marketers and webmasters are continuously improving the UX of their sites in order to
The Complete Guide to Getting Started With Website Personalization Read More »
Congratulations. You just closed a sale. What now? You just made a customer happy and gave her something she is going to enjoy using, which puts her in a state of positive anticipation. Now’s a great time to get this customer more engaged with you, by either viewing other relevant products on your site or
5 Ways You Can Use Your Thank You Pages to Boost Conversions Read More »
When you think of advertising, your first association might be with attracting new customers. Ads are supposed to reach out to audiences unknown, introduce them to your brand, and bring them on board. But in reality, advertising can be used effectively throughout the customer journey. It’s not only a tool to reach prospective clients; it
The Role of Advertising in Guiding the Perfect Customer Journey Read More »
