With the growing content clutter online, it’s just not easy for content marketers to consistently get leads and conversions for their business. The following data from Smart Insights is a testimony of the vast amount of content that’s getting churned out every minute: Content marketers and business owners often fail to realize that leads and […]
How to Implement User Intent to Build an Audience for Your Content Read More »
Chart of the Week: 83% of customers feel rewarded by cash back, making it the most popular type of loyalty scheme Customer loyalty is a big aim for any e-commerce brand. Not only do loyal customers mean repeat purchases, they also recommend your brand to others and are more likely to become social advocates for
Digital-first cash back is best customer loyalty scheme Read More »
Have you searched for a new product or service lately? If so, you probably did what most people do when starting a new search — pulled out your smartphone and dug in. Does the product work as expected? Good. Now what about the company? Do they offer great customer support, handle technical issues fast, and
Boost Customer Engagement by Building Trust in Your Content Read More »
Customer lifecycle optimization is a matter or perspective. Focusing on the entire customer lifecycle requires a larger perspective than just tracking a couple of favorite metrics. You should still track those metrics, of course. But it’s critical to see – and track – the overall picture of your marketing. Here’s an example of why this
Customer Lifecycle Optimization: Why It Matters And How To Improve It Read More »
