The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on […]
9 Mission-Critical Lead Generation Metrics You Need To Track Read More »
Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different
Creating a Marketing Plan for 2019: What to Focus On Read More »
Econsultancy’s Customer Lifetime Value report, published in partnership with RedEye, delves into the topic of CLTV. Namely, how organisations are employing it, as well as the tactics and strategies they are undertaking to increase it. Before we go any further, let’s be clear on what CLTV means. Essentially, customer lifetime value indicates the total worth of
55% of companies describe approach to CLTV as ‘basic’ or ‘non-existent’ – Econsultancy Read More »
Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer to a business over the course of their entire relationship. In other words, how much money you or I might spend on ASOS or Amazon throughout our lives. It’s not something you necessarily want to think about, I
Seven tactics & strategies for improving customer lifetime value Read More »
It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can
The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value Read More »
With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article,
How to Use Predictive Analytics for Better Marketing Performance Read More »
In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d like to discuss today: Customer Lifetime Value (CLV). This is a metric that is often
What Exactly Is Customer Lifetime Value and Why Should You Care? Read More »
Does your customer management strategy need an upgrade? Super customers can 16x your profits – and so can firing your “super awful” customers. Source link
Want More Profits? Focus on Your Best and Worst Customers Read More »
Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The customer experience has always been top of mind, of course. But in a more passive role. If someone wasn’t happy with a product or service, usually they just stopped using it. Maybe they might complain
Your Customers Called. They Want You to Know These 6 Things Read More »
