Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will […]
At first glance, an official return policy might seem like one of those tedious administrative items that is easier to ignore than implement. In reality though, a retail business’s return policy intersects with everything from the business’s reputation to employee satisfaction, and even the rates the business pays on credit card transactions. For these reasons
Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that
The disruptor conversation is happening everywhere. Every business. Every industry. Every geo. In previous posts, I’ve talked about the importance of being a disruptor because the way I see it, you have two choices – you can disrupt or be disrupted. So, I decided to take this dialogue to the next level. Less talk, more
By Andrew Gibson An air-tight customer retention strategy is the secret sauce you need to increase your profits. But trying to increase customer loyalty without first understanding the reasons behind why your customers are leaving is like trying to eat tomato soup with chopsticks—you may be getting a little taste, but chances are you’re not really catching
Why Do Customers Leave? 3 Reasons Why You’re Losing Business Read More »
Many industry experts agree that Omni channel is the next big thing for many merchants and point-of-sale resellers alike. However, there may be some companies that aren’t yet ready to seize the opportunity Omni channel provides. With this in mind, it’s vital to gain an understanding of what Omni channel can do for merchants and
How Point of Sale Resellers Can Thrive with Omni Channel Read More »
All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival company… and then forgetting about them, until it’s time to lure them into making another purchase. But, after the conversion, what do we do? In the age where consumer expectations are high,
93% of consumers would consider choosing a rival brand following a negative experience, with frustration from a missing purchase confirmation or e-receipt beginning in seconds. There is an alarming risk to customer retention around business critical transactional emails – regardless of the monetary value associated with these emails. While this still presents an enormous opportunity
How to Build a Roadmap for Customer Loyalty In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over and over again just to have a fighting chance. Establishing customer loyalty
A decade or so ago, most businesses develop relationships and loyalty with their customers based on one-on-one and personalized interactions between the company owner or the staff. These days, most transactions occur online. However, customer loyalty remains a key component to the success of any business. As the Beeketing blog explained, it’s more expensive to
5 Ways to Build Customer Loyalty for Your eCommerce Business Read More »
