Great careers don’t happen by accident. A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. This is why […]
Announcing 50 Rockstar Marketers that Made It to the Fearless 50 Read More »
4) Improve PPC Campaigns When done right, pay-per-click (PPC) advertising is a great way to increase brand awareness, drive site traffic, and generate conversions. When done wrong, however, you can run through a lot of your budget with very little to show for your efforts. Customer insights are an invaluable piece of the PPC puzzle
5 Creative Ways to Use Customer Insights Beyond Reporting Read More »
What are your priorities in terms of product innovation to make Act-On an even more competitive platform? One of the things that I’ve seen in my career is that there is a tendency for companies to focus on too many objectives, and that’s something that I saw with my team when I first came on.
The Importance of Customer Obsession in Product Development Read More »
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only
5 Ways SaaS Providers Can Prevent Customer Churn Read More »
Time is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. While that’s certainly a priority, adding net-new logos isn’t the only way to generate revenue. And it’s far from the most lucrative option you have. According to
Customer Engagement: 3 Ways to Improve Your Strategy Read More »
Most successful businesses and marketing departments know that defined customer personas are essential for determining the direction and focus of their business development and outreach efforts. Companies thrive, and their success depends on, alleviating customer pain point(s). Knowing what keeps their clients up at night is essential to ensuring a positive customer experience and fueling
Listening Tricks to Build More Accurate Buyer Personas Read More »
We recently chatted with Sarah Moore, Act-On’s senior customer marketing manager, acting on the customer feedback you’re receiving, both good and bad. Most companies claim to be customer-centric. But to be truly customer-centric means soliciting from your customers, listening to that feedback, and then acting on it in some meaningful way. That is incredibly hard
Rethink Marketing Podcast: Acting On Customer Feedback Read More »
As we reflect on the past year, we are most grateful for our customers, our co-workers, and our passion for empowering marketers like you, with top-notch marketing automation We realize that doing great work does not only require the right tools, but also the right skills and mindset. And having a strong customer focus, meaning
Happy Holidays and 3 Tips for Engaging Customers in the New Year Read More »
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the
Why Both Data & Relationships are Essential to Personalized Marketing Read More »
“Don’t talk to strangers.” Whether or not this is good life advice that people should follow, it’s a saying that most are familiar with. Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spam unsegmented email lists and display annoying pop-ups on websites. We spend
In the Relationship Era, No One Should Be Marketing to Strangers Read More »
