Customer Marketing

Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’

b2b, Consumer, Customer Marketing /

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities, and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers, but not all seemingly loyal customers actually are. You might have longtime customers who leave you the […]

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3 Tips for Building a Successful Customer Marketing Program

b2b, Consumer, Customer Marketing /

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. Not because you’re incentivizing them with money or external benefits, but because they love your product, your service, and what you stand for. This is the proverbial “holy grail of marketing” that marketers all over the globe

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Customer Lifecycle Marketing: Best Strategies to Increase Profit

b2b, Consumer, Customer Marketing /

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing

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Does Your Product Help Your Customers Get Promoted?

b2b, Consumer, Customer Marketing, SEO BLOG /

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it

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Why You Should Treat Partner and Customer Acquisition the Same Way

b2b, Consumer, Customer Marketing, SEO BLOG /

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. If a lack of time, resources, or understanding keeps you from actively seeking out affiliates, you’re missing a significant opportunity. Affiliate marketing

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Demand Gen Marketing – Get Customers, Keep Customers

Customer Marketing, Demand & Lead Generation, SEO BLOG /

Demand Gen Marketing For the Customer The industry has talked an awful lot in recent years about marketing’s importance in generating awareness and leads, but we’ve said less about its value in the larger customer lifecycle – as a tool well-suited to retention efforts and well-equipped to drive revenue. That’s right. Marketing automation shouldn’t be

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The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Corporate, Customer Marketing, Marketing Life, Marketing Strategy, SEO BLOG /

Editor’s Note: A version of this article on the changing role of the chief marketing officer originally appeared in MyCustomer.  In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more, a business’ success depends on

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