Having this intelligence ensures that companies deliver a unified brand experience across all channels: both online and offline. As more and more data is collected on a buyer over time, companies can begin to tailor what that individual sees when they come to the website: a welcome note upon arrival to the homepage, a thank […]
Tailored Digital Experiences with Marketing Automation Read More »
As you onboard customers, work with them to lock down specific goals they want to achieve with your product and outline a path to achieve these objectives. Doing so helps provide a blueprint for identifying potential problems in the future and ensures alignment on strategic goals. 2) Behavior-Based Customer Success Engagements Most customer relationships have
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Like any relationship, however, the CMO-CCO partnership may take some work in the beginning to create a cohesive, fruitful bond. The starting point should be recognizing that both executives share big goals — increasing revenue, delivering better products and engendering more profitable and longer-lasting customers. Then it’s a matter of zeroing in on the synergies
Chief Customer Officer and CMO are a perfect couple Read More »
Tami: It was world class. Much more than we could ever have expected. It’s helped us get up to speed quickly, Because of Act-On University, we were able to get up to speed in seemingly no time and launch our first campaign in less than one month. The online courses in Act-On University are organized
How Act-On University Empowers Customers to Become Better Marketers Read More »
Have your customers “ghosted” you? Are they playing dead, possibly waiting to be wooed back? Maybe they’re simply bored, checked out, acting instinctually, not consciously, like zombies. Here are 5 strategies to help resuscitate customer engagement with your company. First, what is customer engagement? By definition, customer engagement is interaction over various channels between a
How to Raise Your Customers from the Dead with 5 Engagement Tactics Read More »
Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout
Have you searched for a new product or service lately? If so, you probably did what most people do when starting a new search — pulled out your smartphone and dug in. Does the product work as expected? Good. Now what about the company? Do they offer great customer support, handle technical issues fast, and
Boost Customer Engagement by Building Trust in Your Content Read More »
Personalization means far more than just slipping peoples’ first names in, too. True personalization would track customers’ behavior and only serve up messages that are suited to the customer’s interests. Here are a few other examples of practices that those striving to truly personalize their marketing would adhere to: Assemble the content of email updates
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In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way, if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. In Steve Lucas’
Customer lifecycle optimization is a matter or perspective. Focusing on the entire customer lifecycle requires a larger perspective than just tracking a couple of favorite metrics. You should still track those metrics, of course. But it’s critical to see – and track – the overall picture of your marketing. Here’s an example of why this
Customer Lifecycle Optimization: Why It Matters And How To Improve It Read More »
