By 2020, a majority of purchase decisions will be made based on customer experience, not price. And according to a study from Temkin Group, a moderate increase in customer experience generates an average revenue increase of $823 million over three years for a company with $1 billion in annual revenues. INCREDIBLE. A moderate increase in customer […]
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lou is a colorful character with a classic (East) Boston accent and a wealth of down-to-earth advice for anyone running a business. In this podcast, we covered the following topics: 1. Teamwork When people talk about “teamwork,” they often focus
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This Marketing Smarts podcast with Mike Volpe, CMO of HubSpot, provides insight on how one might enable and encourage sales and marketing to work together effectively and productively. “You guys are a bunch of clowns who just do arts and
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When I talked with Scott Brinker about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths”: 1. IT needs to move farther out of the business of managing and implementing all of the technology
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! A recent survey by the CMO Council found that only “9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age.” That is troubling, and not a little
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “I put away the shotgun/Borrow me a Glock,” rapped Cypress Hill’s B-Real on the group’s multi-platinum 1993 album Black Sunday. At the time, over a quarter million Glocks, a semi-automatic pistol invented and manufactured in Austria by Gaston Glock, had already been sold
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rachel Happe and Jim Storer, co-founders for The Community Roundtable, just released their latest State of Community Management report, so I invited Rachel to Marketing Smarts to discuss what they found. (If instead of reading about our conversation you’d like
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Shifting one’s focus from getting to giving—and when we say ‘giving’, we mean constantly and consistently providing value to others—is not only a nice way to live life, it’s a very financially profitable way as well.” That, in the words
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In a post published last December on Convince & Convert, this week’s guest on Marketing Smarts, Jay Baer, wrote, “Social is foremost a philosophy, not a set of behaviors.” Of course, when you read that sentence and consider the title
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At first blush, you might not think the two guests who joined me on stage at the Fine Line Music Cafe in Minneapolis to record an episode of Marketing Smarts as part of our Smart Marketers Tour had much in common.
