Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s sad as hell that just doing the right thing makes us a special company.” That’s what Andy Sernovitz told me during this week’s episode of Marketing Smarts when I asked him why he said, referring to word-of-mouth marketing, “Marketing […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The final stop of the MarketingProfs Smart Marketers Tour was Boston, MA (well, technically, Lincoln, MA) on July 10. We held the event at the beautiful deCordova Museum, and it was our best-attended (though the show we did in Minneapolis
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Has your organization ever created buyer personas? If so, were they ever used? Was creating personas a valuable exercise that improved the effectiveness of your marketing? Or did it feel perfunctory, like something you did simply to check off a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As part of his keynote presentation at the MarketingProfs B2B Forum back in 2008, David Meerman Scott showed an IBM video called “Mainframe: The Art of the Sale.” With its deadpan sendup of outmoded and, frankly, nonsensical B2B sales techniques (cold-calling people
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our guest this week on Marketing Smarts is Dave Carroll, the man whose guitar United broke. He joined us to discuss the book he wrote—United Breaks Guitars—about the experiences that led up to his now famous music video, lessons he
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! I had a chance to speak with Rick Jensen, senior vice–president and chief sales and marketing officer at Constant Contact, when we brought Marketing Smarts to Boston and recorded the show before a live audience at the Old South Meeting
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! To kick off the New Year, I wanted to take a moment and review some of the ground we covered on the Marketing Smarts podcast in 2012. To that end, I’ve collected some highlights of the many conversations I’ve had
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Search engine robots—the last time I checked—do not have credit cards to buy your product.” That’s what Sonia Simone, co-founder and CMO of Copyblogger Media, told me during this week’s episode of Marketing Smarts when I asked her about
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I interview Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as “the original Big Data company”; FRONTLINE called it “one of the biggest companies you’ve never heard of.”
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Andrea Weckerle, author of the recently published book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks, is an
