customer relationships

Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jill Rowley is a social-selling advocate, a speaker, and a trainer. She worked as one of the top sales reps at Eloqua for 13 years, and companies from Salesforce.com to Oracle have enlisted Jill to help transform their lead management […]

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Public Relations – The Trouble With Half-Truths: ‘Spin Sucks’ Author Gini Dietrich Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Gini Dietrich is founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She’s also a frequent keynote speaker and the author of the popular PR and marketing blog Spin Sucks. I invited Gini to Marketing Smarts to

Public Relations – The Trouble With Half-Truths: ‘Spin Sucks’ Author Gini Dietrich Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ann Handley is chief content officer at MarketingProfs, and co-author (with C.C. Chapman) of the best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. She’s a frequent

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Marketing Strategy – Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Margaret Molloy is global chief marketing officer and head of business development at Siegel+Gale in New York. Before joining Siegel+Gale, Margaret was CMO and partner at digital agency Velocidi, where she was responsible for marketing and new business. Previously, she

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General Management – Customer Frustration and Business Vulnerability: Stephen Beck Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Stephen Beck, founder and managing partner of consulting firm cg42, has spent more than 20 years advising corporate leaders on the fundamentals of customer-centric growth. He has led major transformations in the financial services, technology, and telecommunications spaces. I invited

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The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! David Meerman Scott is a sought-after marketing strategist, speaker, and author or co-author of 10 books, including three international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and it

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Customer Relationships – Building Your Brand’s Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dan Sullivan is the founder and CEO of Crowdly, an advocate management platform for Facebook. He’s also an entrepreneur. Before starting Crowdly, Dan founded Appswell, a TechStars alumni company and leading mobile crowdsourcing platform. Previously, Dan worked as a senior

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Marketing Strategy – Making Connections in B2B Marketing: Uthpala Kumara Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Uthpala Kumara is head of sales at JKCS, a software engineering company based in Sri Lanka, with domain expertise in aviation and hospitality industries. I invited Uthpala to Marketing Smarts to discuss B2B marketing strategy for companies operating in an

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Why Your Marketing Doesn’t Work: Tamsen Webster Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tamsen Webster is SVP of executive communications at Oratium, where she draws from a wide variety of tools and experiences in change management, communications, and marketing to help people and brands create messages that drive business results. She is also

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Marketing Strategy – Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scott Monty serves as executive vice-president of strategy for SHIFT Communications, where he contributes to strategic elements of new business, client assignments, and agency direction. Previously, Scott was a strategic adviser on crisis communications, blogger relations, digital customer service, innovative product

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