Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Kevin Bachus knows a thing or two about games: He was a founding member of the Xbox project team when he worked at Microsoft Corporation. He was also chief product officer at Bebo, Inc. These days, Kevin’s the senior vice-president […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Christian Lachel is executive creative director and head of marketing for BRC Imagination Arts, a world-renowned experience design agency that turns brands into destinations. The agency has created some of the world’s most popular brand experiences, including the Guinness Storehouse factory
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “One-woman revolution” Ja-Naé Duane stormed into the limelight at age 13 as an opera singer and an award-winning public speaker. She spearheads numerous ventures as the co-founder of the Massachusetts Artist Leaders Coalition and founder of The Revolution Institute, a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Taffer is an internationally recognized and award-winning bar and nightlife consultant, with more than three decades of hands-on experience. He’s a two-time winner of the Bar Operator of the Year award, and his management methodology, “Reaction Management,” has become the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Daniel Lemin leads strategic planning at Convince & Convert. He’s a digital marketing strategist, an authority on the reputation industry, and author of the new book Manipurated. An early Google hire, he was a pioneer in realizing the business impact of online ratings
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What if you could understand how your audience is responding to an ad while they’re still watching it? Or whether your packaging is turning people off in the supermarket aisle? It turns out, you can learn all that and much
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How many times have you seen a retargeting ad enticing you to buy a product you’ve already purchased? Or received an invitation to apply for a credit card you already have? These kinds of misses undermine your audience’s trust in
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Clearly, there’s a disconnect somewhere, and it’s costing companies millions. Jay Baer aims to help organizations get customer service right. He is the founder
Ever since traveling vendors sold their wares in towns and villages, marketing has affected the choices people make; and, sometimes, it’s hard to say whether those choices are ultimately in the best interests of the consumer. That end result bears considering, says Nichole Kelly. She’s the chief consciousness officer at Conscious Marketing Institute and author of
Conscious Marketing: The Future of Responsible Marketing Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Is your company committed to customer experience? Do you have an executive whose only job is to enhance the customer experience at your company? Customer-centric leadership expert Jeanne Bliss pioneered the role of the chief customer officer, holding the first-ever
