Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Many marketers have a healthy obsession with metrics. We might experiment with channels and tactics, but we’ll dig in and invest a lot of time and effort only if there’s some indication that our audience is responding. And yet we […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 97% of Americans use a texting app on their smartphones at least once a day (Pew Internet). Messaging is quickly becoming the communication channel of choice for consumers, so brands and marketers could use a refresher course in the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! No question about it: starting a new job is tough, but it’s especially tough when it involves handling a major rebrand for your organization. That daunting task awaited Alicia Tillman when she became chief marketing officer at SAP Ariba. Ariba,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! You know how valuable a brand can be. Globally recognized brands can be worth hundreds of millions of dollars. But many businesses struggle with the question of how to cultivate a valuable brand. How can you capture “lightning in a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Independent a cappella musician Peter Hollens has largely sidestepped the problem of diminishing royalties for performers, building a YouTube following of more than 1.5 million subscribers and monetizing that audience to the tune of more than $30,000 a month. The
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketing to Millennials is a hot topic these days, and certainly they’re an important audience. But if you’re focusing too narrowly on demographics, you’re missing a huge opportunity to reach like-minded buyers of all ages. Brand strategist Nicole Ertas has
How to Become Relevant as a Brand to Disparate Audiences Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The first time I invited Tamsen Webster to Marketing Smarts, she explained “Why Your Marketing Doesn’t Work,” and shared invaluable tips for structuring marketing communications in a way that walks people from knowledge to belief and, ultimately, to action. In
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Actor Alan Alda has spent years cultivating a sense of empathy for other people. And that was lucky for me, because as we were setting up for this MarketingProfs podcast interview, Skype was not cooperating! We spent several minutes trying to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Modern marketers are working to create engaging customer experiences that foster “cult loyalty”—the type of loyalty enjoyed by iconic brands like Apple or Starbucks—as opposed to just “mercenary loyalty” among consumers, particularly Millennials. Barry Kirk, vice-president of loyalty for Maritz
Customer Loyalty: Tips for Engagement, Attachment, Loyalty Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Kathleen Reidenbach eats, sleeps, and breathes customer experience: As chief commercial officer for Kimpton Hotels & Restaurants, it’s in her job description. But there are worse jobs than tooling around Amsterdam looking for inspiration for your company’s new boutique property,
Maintaining a Unique and Consistent Brand: How Kimpton Does It Read More »
