Using different insights tools to build understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery process when they start working with new clients or on new market pitches or projects. In […]
9 key insight categories in the client discovery process Read More »
Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a fact that not all ideas and solutions are good, and not all hypotheses are right.
A quick-fire guide to making the case for greater investment in market research There’s so much you can learn from customer satisfaction surveys, exit-intent surveys, claims testing, ad testing, concept testing and by simply getting closer to your customers. Market research is always changing but maybe isn’t talked about as an industry as much as
5 reasons why you should invest in market research Read More »
Chart of the Day: Task that are likely to be taken by AI Artificial Intelligence is quickly becoming something set to take jobs in many industries such as finance, automotive, engineering and even medicine. Only recently has it started to worry marketers from around the globe. There are many subsectors in which it has turned
Market Research Tasks Likely to Be Taken Over by Artificial Intelligence Read More »
With more businesses using Facebook Messenger for marketing, brands are also starting to take advantage of Messenger for surveys and research too I’m always on the lookout for new ways of conducting research with users and customers and one study which caught my eye was how Liberal Democrats are using Facebook Messenger to run a
The best tools for understanding your online customers, competitors and campaign effectiveness? I find that when running training courses, the tools I recommend to help marketers are always popular, especially the free tools… On courses, I’m oftenasked for a list of “essential tools” for digital marketing, so here they are… 2018 update: I originally created
10 free online marketing tools for every “hands-on” marketer Read More »
How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In this article, I describe a process I recommend to run effective discovery. It can be
A guide to running an effective client discovery process Read More »
Chart of the day: In the latest market research industry GRIT report, 6 in 10 are using online research communities, and over 8 in 10 have an interest in them. All hail the true superhero of market research. 6 in 10 (60%) are using online communities, with over 8 in 10 (82%) showing interest in
Research communities are the most popular insight collection method Read More »
Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer adoption of the latest digital platforms and technologies, make the business case for investment in
Digital Marketing Statistics 2018 – best quality global sources Read More »
The better you know your market, the easier it will be to create customers. Fortunately, most people are willing to introduce themselves. The Internet has given companies unprecedented opportunities. One of the best, without a doubt, is ecommerce personalization. The more you can treat consumers like individuals, the more customers you’ll have. The more loyal
Want personal data about your customers? Just ask! Read More »
