Customer research & analysis

Customers trust this marketing channel the most

Customer research & analysis, Digital Marketing, SEO BLOG / Good To SEO

Chart of the day: Customers trust traditional channels more than digital channels Customers indicated they trusted traditional channels such as TV, print, radio and outdoor ads, over digital channels such as search engines, sponsored blog posts and ads on mobile. The research by MarketingSherpa found that digital channels were trusted less than traditional methods when […]

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How IKEA are innovating in customer research

IKEA isn’t just innovating in their design process, they are innovating in their customer research approach too Global home furnishings and meatball brand (IKEA sell 150 million meatballs a year), IKEA of Sweden already innovate in their democratic design approach when producing new products, but now they’re taking a leading approach with their customer insights: