By Bruce Hakutizwi If your family was anything like mine, you’ll remember some point early each spring—for me, it was usually the first warm Saturday afternoon of the year—where a list of projects was decided on and everyone pitched in to get the house, garage, and yard cleaned up. Inevitably, we wouldn’t finish everything on […]
Spring Clean Your Small Business With These 3 Tips Read More »
According to a survey by Havas, “people wouldn’t care if 74% of the brands they use every day just disappeared.” Across the world, only 57% of brands are trusted on average (and only 33% in North America!): These figures are shocking, right? They shouldn’t be. Today’s shoppers place a lot more value on customer experience
How to Use UX Testing to Improve Your Customer Lifetime Value Read More »
Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless
Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does
3 Simple Ways to Generate More Returning Visitors to Your Site Read More »
If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost
Customer experience is a top priority for businesses in 2019 and beyond. A survey conducted by the Temkin Group suggests that companies with an annual revenue of $1 billion can expect to increase it by up to $775 million within three years simply by investing in customer service. Additionally, a Walker study predicts that by 2020
Top 8 Tools to Improve Customer Experience Using Heat Maps, Feedback and Links Read More »
Move over, Cinco de Mayo! This year, May 5 kicks off another holiday of sorts and one the US small business community has had circled all year long: National Small Business Week. For the past 56 years, we’ve set aside one week to recognize and celebrate the incredible contributions of America’s entrepreneurs and small business
Dedicate This Small Business Week to Building Lasting Customer Relationships Read More »
If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data
Customer Acquisition Trends for 2019 & Beyond (with FAQs) Read More »
Regardless of their relentless efforts, brands across industries suffer from churn problems in today’s competitive world. As shown in the image below, one of the major reasons why customers leave the company turns out to be poor customer service. What is wrong with customer service today? According to research by SQM Group, 86% of customers
Why is Customer Churn Persistently High Regardless of Companies’ Sustained Efforts? Read More »
Clients aren’t going to stick around forever, even with the best customer service, best brand and best client retention rates. This is especially true if you’re new to a business or are in the process of growing your team. When I first took over at Single Grain, I thought I could be hands-off. I thought
