Marketers can expand relationships between existing customers and their brand at a lower cost than attracting new clients Don’t you just hate it when someone only shows up when they want something? You know the type; the fair-weather friend who is suddenly chummy after weeks of absence because they want to call in a favour. […]
Chart of the Week: Most companies see customer retention as a priority but B2B companies are better at prioritizing it When it comes to subscription businesses, the key to growth has historically been getting new subscribers. Not only is customer acquisition a fairly expensive undertaking, as the market becomes flooded with more choice, but it
97% of companies say retention is a priority but are they delivering? Read More »
Only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations “Know your audience” is Marketing 101, so why do so many marketing leaders miss the mark when appealing to their bases? Even when a brand is successful, it often struggles
How to use culture to improve customer lifetime value Read More »
Churn is a growth and revenue killer but it’s not something that occurs when the customer is abandoning you. It is a customer lifecycle problem, which should be tackled throughout your entire relationships with customers (and even before they start). In this post, we are going straight to the battlefield and explore low-cost, actionable ways
Learn how to retain the customers you already have Strategies for winning new customers are always being tried and tested, many without success. It is much harder to bring in a valuable volume of new customers than to make the most of those you already have. Time and costs increase as you focus on new
Chart of the day: Research shows the power of email marketing to encourage return visits Much of the insight about how our audiences interact with us online relates to acquisition channels and conversion to sale. So, I was interested to see this research from Ecommerce personalisation platform provider Monetate which shows returning visitor behaviour related
How do return visits to a retail site affect purchase rate Read More »
