Every business should have a local SEO strategy if they don’t want to miss out on high-intent qualified leads and this is especially crucial for local businesses who need to target people in their city or region. The priority of local businesses is to secure high ranking positions in a particular location. With that said, […]
The ultimate guide to strengthen your local SEO strategy Read More »
Building a brand’s reputation is not something you do overnight. It requires time, effort and a darn good communication plan. But keep in mind that if you are the only one defending the quality of the products and/or services you provide, you won’t get anywhere. For that, you need your customers and users to spread
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Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because
5 Powerful Ways to Increase Sales by Leveraging Data Effectively Read More »
As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting
17 Actionable Marketing Strategies You Can Borrow from E-commerce Read More »
Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There are
Word-of-Mouth Marketing — What Is It and How Do You Do It? Read More »
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you
In an ideal world, every company hopes to build legions of loyal, satisfied customers who will not only provide them with repeat business, but enthusiastically promote their company to friends and family. Word of mouth and positive customer recommendations have countless benefits for a business, particularly one in the process of establishing itself. They help
What is a Net Promoter Score (NPS) and why do you need one? Read More »
With a record 90% of consumers reporting that they read online reviews before even checking a company out, honest feedback from verified customers is the lifeblood of business these days. A lot rides on your reputation, and 67% of purchasing decisions are influenced by online reviews. Though you may have a large number of seemingly
If you’re a small business owner, online reviews can be a blessing or a curse. They’re great when you’ve got enough reviews—and if they’re positive. But things can change fast. Just one negative review can cost a business up to 30 customers. Managing all the reviews for your business can get cumbersome, too. There are
How to Effectively Manage Your Company’s Online Reviews Read More »
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one day. Besides, business presence is subject to other major risks including ruined reputation and data
Shady competitors’ tactics and how to beat them: negative marketing resources Read More »
