customer segmentation

4 Types of Customer Segmentation All Marketers Should Know

Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think that happens? Because they fail to understand what their customers truly want and instead follow a one-size-fits-all approach. Today, personalization is one of the most effective ways you can truly attract new customers and retain […]

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4 Essential Tips for eCommerce Startups

4 Essential Tips for eCommerce Startups As any startup CMO will tell you, eCommerce is a highly competitive industry. Therefore, that glaring need to stand out shines even brighter. Efficiency and convenience are just the first steps towards conversion. To really set your brand apart, you’ll have to do some outside-the-box thinking. Or inside-the-box thinking,

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