You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche audiences to gain better control over their sales. It’s no surprise then that there is cutthroat […]
Niche product optimization: The key to future e-commerce success Read More »
Customers are the lifeblood of your business, so it makes sense that they should also be the motivating factor behind any major business decisions. Adding a new customer communication channel can seem like great business sense, either to embrace a new section of customers, or deflect from other channels. And customers themselves may be vocal
Top Types of Customer Communication Channels Read More »
Are you a last-minute shopper for holiday gifts? When it comes to buying gifts for your clients, don’t wait too long (especially if you have to ship them)! Giving a thoughtful gift to your clients is a great way to show your appreciation of them, as well as put a smile on their faces. Here
5 Tips to Smarter Business Client Gifts Read More »
At face value, the power of one customer seems rather insignificant. After all, one customer making a single transaction certainly will not make the difference between the success and failure of a small business. On the other hand, can one transaction truly make a difference? The success factor One transaction with a company, regardless of
What Is the Power of One Customer? Read More »
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients
Why It’s Time to Embrace a Real CRM Tool for Your Business Read More »
Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Gone are the days when brands could broadcast discounts, deals and product information and “go dark”
Better social customer care with Sprout Social and HubSpot Service Hub Read More »
The holidays are right around the corner, which means it’s prime-time for shopping, both in-store and online. So, when you see more traffic coming your way, what’s the instinctive response? If you’re like most retailers, the number one answer is to reduce friction in the customer experience. However, it may not really be that simple.
Why eCommerce Friction is (Sometimes) a Good Thing Read More »
You should strive to add concierge-level service to your e-commerce website’s user experience We all want to be cared for. On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to learn that his hotel has a concierge (a concierge is a hotel employee whose job
Use ‘concierge selling’ to raise your e-commerce revenues Read More »
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with
Five Tips That Make Asking for Referrals Less Intimidating Read More »
Congratulations. You just closed a sale. What now? You just made a customer happy and gave her something she is going to enjoy using, which puts her in a state of positive anticipation. Now’s a great time to get this customer more engaged with you, by either viewing other relevant products on your site or
5 Ways You Can Use Your Thank You Pages to Boost Conversions Read More »
